Some enterprising individuals are put off by the thought of buying an existing business for sale, as they see it as a veritable leap into the dark. If they have never been involved in such a transaction before, it can seem to be very alien. After all, it is not like buying a more tangible product like a vehicle or a house, where in many respects “what you see is what you get.” A business valuation can be composed of several intangibles as well as inspectable assets and in many cases goodwill factors into the equation. In a service related business, goodwill and a maintainable client list can be critical elements, but the process of due diligence involves the revelation and exploration of numerous areas and documents.

Always remember that there are two different viewpoints here. The seller will have a clear indication of the worth that he or she places on the business. This may often be inflated by a natural enthusiasm and the sheer amount of hard work and dedication that may have been put into the business to this point. While you should always maintain an element of respect for the seller’s point of view, you must look at all documentation and evidence in the hard light of day and understand that it is up to you to determine if you should buy business interests according to the specific value for you alone.

When you decide that you want to move forward and investigate whether to buy a business of interest, understand that this may be a lengthy process. During the entire process you must maintain a level of common sense and good humor and be prepared to cultivate a strong level of communication with the seller.

Expert advisors will be of great help to you, especially if you don’t have much experience in this area of business. However, you won’t be able to just give them the documentation and expect them to make the decisions, as in the end, it’s all down to you! Look at all the documents first yourself and see if you get a good feeling about it before you hand off for further action.

If some other financials are missing or incomplete, not reconciled correctly, be wary. Always refer to good accounting practices and established precedents. While you may be asked to sign non-compete or non-disclosure documents before being presented with the records, remember that financials are the rock upon which the business is built.

No two businesses are alike and every operation is dynamic in its own right. So many external influences are involved and any number of different events can come to bear to create a variety of different situations. Expect to uncover some unusual facts and figures or surprises and remember that, while industry benchmarks are interesting, a lot of the information you discover here will be a function of real-world activities.